CoCo Conscious Collective Straight Transformations™ Purifying Gentle Cleanser

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  • Regular price $16.00

CoCo Conscious Collective Straight Transformations Purifying Gentle Cleanser is the first step in the Straight Transformations healthy hair smoothing and thermal styling protection regimen. This specially formulated cleanser will softly clean hair of impurities without drying or stripping hair. With 100% natural ingredients, this hair cleanser will replenish hair moisture. Gently cleanse your hair of leftover products and environmental damage with this ultra-hydrating, softening cleanser.

What it does: Cleanses hair while providing light hydration.

Key ingredients: Natural cleansers and alpha hydroxy acids to gently cleanse, moisturize and soften.

Recommendation: Not as harsh as a shampoo, not a co-wash, but a specially-formulated cleanser to help your hair reach its natural, highest moisture potential. Ideal for all hair types.

For Adults and children over the age of 2. If a skin reaction occurs due to the essential oils in the product, please discontinue use. If product gets in eyes, rinse well.


Apply to wet hair and massage into lather. Rinse and repeat. For best results, follow with Straight Transformations Conditioning Shine Rinse.


100% Natural

Purified Water USP, Decyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Gluconolactone , Multifruit BSC: Aqua, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum (Sugarcane) Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Citric Acid, Sodium Benzoate, Natural Fragrance

*This product meets the standard for certified natural by the Natural Products Association

Purifying Gentle Cleanser is pH 6.0-6.5 balanced for textured hair