CoCo Conscious Collective Straight Transformations™ Intensive Style Primer

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  • Regular price $16.00

CoCo Conscious Collective Straight Transformations Intensive Style Primer is the fourth step in the Straight Transformations healthy hair smoothing and thermal styling protection regimen. This multi-use primer is designed for ultimate shine, thermal styling heat protection and smoothing pre-styling. Use pre-style and post style to eliminate flyaways and frizz and mitigate against split ends and damage while using heat appliances as a part of your regular routine.  A little goes a long way with this supreme oil concoction so you get a lot of value and use out of the product.

What it does: Intensely moisturizes and seals hair to provide shine, smoothing, and natural protection from the elements and heat styling.

Key ingredients: A trifecta of super oils to deeply penetrate strands for intrinsic moisture and to act as an anti-humectant to keep frizz away.

Recommendation: This is a super product with a ton of uses. Use as a pre-poo hot oil treatment to soften strands before you wash.  Use as a conditioner enhancer by adding to Conditioning Shine Rinse for even more moisture when wet. Use post conditioning on wet strands to protect from blow dryer and flat ironing. Use a little more next day or day after for a quick moisture revival.


Apply about a dime to nickel size (depending on hair thickness and coarseness) to wet hair or dry hair. Then style.


100% Natural

Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Natural Fragrance

*This product meets the standard for certified natural by the Natural Products Association